HG Stratton Butchers Voted TV Food Heroes
A Leighton Buzzard butchers shop will have mouths watering when they appear on UKTV Food's Local Food Heroes.
Stratton's in North Street were picked by the TV channel as one of the top 20 independent food retailers in the Anglia region.
Shop owner Andy Stanton said he was "thrilled to bits" on hearing the news that they would be recognised for their hard work and excellent quality produce.
Asked what he thought the reason behind Stratton's success was, Andy said, "It's about individuality. We have been here a long time and our roots in the community are very deep."
He also said that they were almost too late to enter the competition: "I got back from my holiday on Friday, and the entry pack had been waiting on my desk for two weeks, but there was only a week left for voting. We started promoting it over the weekend and by Monday we were in the top 20. It just goes to show how many loyal customers we've got."
Stratton's has been serving the Leighton public since 1935, and is now on it's thrid generation of family ownership, with Andy taking over from his parents 5 years ago.
In the age of the supermarket, with so many small businesses struggling to keep up with the low prices offered by big chains, it is refreshing to hear about success stories like Stratton's. Andy said, "Over the last 15 years the supermarkets have built up around us. It is sometimes difficult to compete, but we have to sell a better quality of product which people will come and buy again and again."
Stratton's will now be scrutinised by the show's judges, who pick five food businesses from each of the eight different regions to go into the next round. The pick of the bunch will battle it out for the £40,000 top prize.
Leighton Buzzard Today, Thursday 17 July 2008